IS A GOLD TEQUILA
Gold tequila that is carefully
laced with the best strawberry cream liqueur
to give you the ultimate tequila
experience. Pouring into an elegant Martini
glass tumble with ice. Alternatively
enjoyed as a shot. Strawberry Lips is a pink,
fun, silky-smooth drink perfect for any occasion!
A FEMALE DJ PLATFORM - SUPPORTING NEW TALENT
There’s been some commotion in the Electronic Dance Music (EDM) industry, with female DJs starting to make their mark in this extremely male-dominatedenvironment. However, despite the recent rise of female DJs, there are still multiple barriers that make it difficult for them to truly compete and excel within the industry.
IDENTIFYING AN OPPORTUNITY TO HELP
Strawberry Lips has a large and active following which allows Strawberry Lips to be in the perfect position to provide striving DJs with the support they need. The brand wanted to give up-and-coming female DJs a voice to tell their stories and inspire more females to follow their DJ dreams. So we created an online platform to do just that. Welcome to Sweet Beats
THE SWEET BEATS PLATFORM
Every month Strawberry Lips features a new rising star on their dedicated Sweet Beats (www.sweetbeats.co.za) platform. It is the first of its kind in SouthAfrica and an initiative that could go a long way toward empowering femaleDJs. The online platform serves to inspire, advise and update aspiring DJs by providing them with all the resources they’ll need.
WHAT THE BRAND HOPES TO ACHIEVE
Ultimately, the purpose is to place the featured up-and-coming female DJs in thespotlight and give them a chance to show fans what they are all about. The focus is entirely on the journey of becoming a DJ and showcasing their different roads to success. By doing so, the brand hopes to inspire aspiring female DJs and provide them with the tools to get South Africa dancing to their sweet beats.