Breaking into the “boys club”
When listening to music we’re all familiar with popular female vocalists like Taylor Swift, Beyoncé and Rihanna. These are some of the women who have consistently had hit records, receiving recognition for their work and their concerts continue to fill stadiums, making them multimillionaire household names.
What we don’t see, is that these powerhouses do not always represent the whole story when it comes to the music industry. What we may forget is that it takes a village- technical experts, producers, musical contributors such as back up vocalists and so on, to create a the hits we hear today. When you have a look at the music industry in its entirety, that village is predominantly male.
An article on Billboard suggests that there are several reasons why there isn’t a larger representation of women in the industry. It remains a boy’s club where women are offered less opportunity, have to work harder to get ahead, have few role models, and face gender bias.
To get a better understanding of the challenges for women in the music industry, let’s have a look at the statistics below:
Every year Billboard publishes the Power 100 people in the music industry. The list represents leaders of live, tech, management and recorded music. In 2018, 17% of the list was female, up from 10% in 2017. Simply put, this means men still hold most of the top paying jobs. A collection of statistics from around the world states that the gender divide across all regions is roughly 70% male to 30% female.
At the Grammy Awards, for example, the success of stars like Beyoncé, Taylor Swift and Adele may grab headlines, however vast majority of awards go to men. Out of the 899 individuals who have been nominated for the last six Grammy ceremonies, 90.7 percent were men and 9.3 percent were women. Studies also found that women were most likely to appear in the best new artist category.
The role of women in the music industry has become an increasingly hot topic as women from all walks of life and within all sectors continue to flourish in male-saturated businesses. If the last few years are anything to go by, the time is now that women are contesting the status quo and breaking into the traditional ‘boys club’.
In 2018, Strawberry Lips partnered with breast cancer awareness movement PinkDrive in a show of support for the educative initiative. Strawberry Lips, is a delectable liqueur made with real cream, laced with premium gold tequila and an unmistakable signature strawberry flavour
It has been a phenomenal year for local music and as the year draws to a close, it’s the perfect time to reflect on the last 11 months, the experiences and influences it made on us. Mzansi music (across all genres) has proven to be ground-breaking, earning its’ place on the global map musically.
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October 29, 2018 | News,OUR DJ’S The unsung hero of the media and entertainment industry The rise and rise of media mogul and mom, Kia Johnson Quirky, ambitious, vivacious, driven and ready for any challenge that comes her way. She’s your traffic-eye in the sky on Radio 2000, Metro FM and SAfm, and has you … Read more…